Haben Sie schon mal gelesen, vor welchen Risiken Adobe seine Investoren in den Jahres- und Quartalsberichten warnt?
The increased emphasis on a cloud strategy may give rise to risks that could harm our business.
In fiscal 2013 we discontinued future development and new releases of the perpetually licensed line of Creative Suite products to focus our digital media business on Creative Cloud. As a result, we expect to derive an increasing portion of our revenues in the future from subscriptions to our creative tools and cloud-based offerings. This subscription model prices and delivers our products in a way that differs from the historical pricing and delivery methods of our creative tools. These changes reflect a significant shift from perpetual license sales and distribution of our software in favor of providing our customers the right to access certain of our software in a hosted environment or use downloaded software for a specified subscription period. This cloud strategy requires continued investment in product development and cloud operations, and may give rise to a number of risks, including the following: „Wovor Adobe seine Investoren warnt“ weiterlesen